“At Apond, we transform European brands’ ambitions into reality—blending cultural insight, hands-on expertise, and a personal approach to seamlessly guide you into the US market. Your journey starts here, built on trust, growth, and long-term success”
Anna, Founder & CEO of Apond
Who we are
Our mission is simple to guide European brands into the US market with confidence, care, and expertise.
Apond is more than a name; it represents the journey of crossing borders—a bridge between European brands and the US market. It reflects not just the physical transition but the thoughtful, tailored strategies we create to unlock new opportunities.
Rooted in German heritage and enriched by years in Austria and Sweden, we bring a unique European perspective paired with deep American market understanding.
But more than strategy, we build partnerships. Every brand’s journey is personal, and we take the time to understand your needs, build trust, and deliver unwavering support.
With Apond, you’re not just crossing an ocean - you’re embarking on a journey of growth, connection, and lasting success.
Anna-Katharina Beutel
Founder & CEO
“Successful brand expansion requires trust, cultural understanding, and meaningful partnerships. As Founder and CEO, I bring a global perspective—splitting my time between Germany, Austria, Stockholm, and New York—to build trusted relationships and provide hands-on support for every partner.”
As a passionate connector and strategist, Anna helps European brands thrive in the US market. Her deep understanding of European culture and American business allows her to craft tailored strategies that drive long-term success.
With roots in Germany and experience in Austria and Sweden, Anna brings deep expertise in retail, sales, and market expansion. She specializes in building meaningful partnerships and crafting solutions that create lasting impact.